Tom Ford for Men (Tom Ford)

By Thomas

Quick Question: who among us gawked at the print ads for Tom Ford for Men? I did. It took me a while to realize that it was a perfume ad, too. Then again, this IS Tom Ford we’re talking about here – a man with a tendency to shock. There’s no doubt the ads were effective – TF for Men got a lot of attention. But, was the attention warranted? Did this juice work as advertised?

More on that later, but about this juice: For all the raciness of the print ad, this one’s a snoozer. Oh, sure, it comes on strong at first. Sharp notes of neroli and lime are underpinned by light florals and spices (cardamom, perhaps?) Just the thing to get some attention at a late-night club, right?

Eventually the citrus recedes slightly, the spices call it an early night, and we’re left with a marginally interesting slightly spicy floral-muskmelon scent, not too far from Paris Hilton for Men. Of course there’s some laundry musk around here as well. But in four hours’ time this one has called it a night and is snoozing in the corner.

So, Tom Ford, what’s with this lame drydown? Are you trying to tell us that underneath the rough and stubbly exterior, that you’re really a cuddly teddy bear? Is this your soft and sensitive side? Playing it safe with this one? For all that’s come before (Envy and Rush), and the howlingly expensive (and worth it) Private Collection since then, Tom Ford for Men is a monumental let-down. You left all the sex appeal on the page, and put none in the bottle.

Naughty ad link (not safe for work).

Year: 2007
Notes: Lemon Leaf Oil, Italian Bergamot, Mandarin Zest, Fresh Basil, Violet, Ginger, Tunisian Orange Flower Absolute, Black Pepper, Tobacco Leaf Absolute, Moroccan Grapefruit Flower, Amber Accord, Patchouli, Vetiver Mist, Oakmoss, Leatherwood, Cypriol

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